As social media marketing budgets slowly rise where should you be investing?
According to comScore, Facebook, with more than 500 million active users and those users spending over 700 billion minutes per month on the site, is ranked number 1 social network with the highest % of advertising reach (in the U.S.).
Not surprisingly, Twitter is sitting a little lower on the rankings. The release of promoted tweets, however, has been a success and I expect them not to sprint into the advertising game too fast. Twitter is doing very well to keep users happy and also allowing some big names such as VirginAmerica to advertise. I don't look forward to the day we start to see banner ads on Twitter! Don't forget though Twitter does have the highest click through rate when your content or email is shared over social networks.
Myspace is still keeping a fairly big piece of the advertising pie. It would be interesting to see the genre of adverts on Myspace...or maybe I'll blow the dust off my username and password and go check for myself?
James